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How to come to individual and tailored advice

HOW TO COME TO INDIVIDUAL AND TAILORED ADVICE

GAIN YOUR CUSTOMER’S TRUST

Ask the right questions to get an idea of your customer’s wishes and expectations. Listen closely. That way you will show that you are interested and understand what your customer wants. That way you will instill trust and make your customer feel at ease quicker.

MAKE A PERSONAL DIAGNOSIS

Make an extensive analysis of the hair (condition, current style, texture, length, original and current colour, grey percentage) and the type (shape of the face, complexion, eye colour). Also enquire after your customer’s lifestyle, if possible. This can help you come to a suitable style and colour.

TIP: try taking a fresh look at your customer every time he/she comes in, and try to come up with new possibilities every time. That way you will avoid always presenting your customer with ‘more of the same’ and eventually chasing him/ her out of your salon.

PROVIDE INFORMATION ABOUT THE TREATMENT AND THE PRODUCTS THAT WILL BE USED

Merely asking whether your customer wants a colour, perm or treatment, is not enough. Explain the benefts of a product, and what additional result your customer can expect from that product.

SUMMARIZE WHAT YOU DISCUSSED

Tell the customer again what treatment you will be carrying out, and what products you will use. This reassures the customer, and helps avoid unpleasant misunderstandings.