WHAT IS IT?:
Royal KIS SoftShades are Demi Conditioning Colours. Royal KIS SoftShades draws its power from two special ingredients. First of all, the Innovative Colour Deposit Agent. This innovative revolutionary ingredient is similar to natural phospholipids and boosts color in several ways: increases the absorption of pigments for a more intense color, improves wash fastness for longer color life and makes the colour more even and brighter from the root down to the last detail.
The hair also gets a boost: thanks to amaranth seed extract. The name of this exotic plant – amaranthus caudatus – refers to the Greek “amarantos”: flower that never fades. Amaranth seed extract is rich in peptides and polysaccharides. It can therefore replenish the loss of protein through daily brushing and other harmful actions and repair the hair fiber. The extract strengthens the hair, detangles it immediately and improves the manageability and combability of damp and dry hair.
First Colouring: give the hair an expressive or subtle colour without the disadvantages of a permanent hair dye: no outgrowth, no damage, no unwanted lightening of natural hair, but mild, vibrant shades that gradually fade.
Low Lighting: give excessively highlighted or lightly dyed hair more depth and contrast with darker highlights.
Gray Blending : apply to grey hair to achieve a camouflage effect for clients who do not want to commit to a permanent colour (no regrowth!)